Senior consultant and executive director of Baumann group, responsible for the offices in Asia and Europe. Official consultant for the Brazilian Retail Association regarding internationalization strategies. Doctor of Business Administration candidate at Maastricht School of Management – MSM –; doctoral research area: the strategies of the retail industry focused on the importance of leadership and cultural diversity for the development of Smart Cities.

Advisor for The World e-Governments Organization of Cities and Local Governments (WeGO), an international cooperative body for cities and local governments that pursues sustainable city development based on e-Government.

Bachelor degree in Business Administration with 92% performance score and a Master’s degree in Global Management (taken in English) issued by Hochschule Bremen – Germany, with 1.1 (98%) score. Living abroad since 2006, 7 years of which in China and the last 2 years in Italy.

20 years of professional experience in the commercial and marketing areas in both national and multinational enterprises developing new products and managing market researches in Brazil, Argentina, Paraguay, the United States, Spain, Germany, Italy, Portugal, South Africa and China.

16-year experience in academic lecturing as an MBA professor, responsible for the subjects/courses on international marketing and globalization strategies at several Universities in South America, Europe and Asia.

Speaker/Lecturer on international marketing strategies for the retail industry and smart cities projects in international congresses and forums in South America, Asia, Middle East and Europe.

News report in Brazilian Business Magazine – ISTO E DINHEIRO (in Portuguese): http://www.istoedinheiro.com.br/noticias/1508_ELE+ABRE+AS+PORTAS+NA+CHINA