Bryan Eisenberg the founder & CMO of IdealSpot and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends: The Executive Storytellers Guide”. Bryan has been the keynote speaker for Shop.org, Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa etc.).

Bryan Eisenberg is the recognized authority & pioneer in improving online customer experiences, conversion rates, Persuasion Architecture, and persona marketing. Bryan was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge’s Rising Stars Awards and a member of the inaugural iMedia Top 25 Marketers.

Bryan has been featured expert by The Wall Street Journal and the The New York Times and been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including Google, Marketo, HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.